|Paddy Power is an Irish Booker and is using a a horse meat scandal to promote their bookings.|
According to the BBC, "On Tuesday, it emerged Irish food inspectors had found almost 30% horsemeat in one brand sold by Tesco. Smaller amounts were also found in beefburgers sold by Iceland, Lidl and Aldi and Dunnes. Officials said the contaminated products - on sale in the UK and the Irish Republic - posed no risk to human health and had been removed from shop shelves."
An online booker of horse races leveraged the shock to provide betting on the next meat to contaminate the Irish beef industry. This included odds for cryptids like Bigfoot and Unicorns; 1000 to 1 and 2000 to 1 odds respectively. See the whole list of odds below.
Next species to contaminate Irish “beef” burgers
It gets stranger, people actually started betting and they had to take down the page. In other words Bigfoot bets are off.
|Screenshot of PattyPower.com: Paddy Power takes down their Bigfoot betting page|
You can read an excerpt from the article below:
Paddy Power has decided to cash in on the Tesco horsemeat in beef burgers shenanigans by creating a new bet: what will be next to contaminate beef burgers?
The bet starts off with deer at two to one, and goes all the way up to unicorns at 2000 to one.
Animals in between include cat, swan and penguin.
This is a traditional tongue-in-cheek move from Paddy Power, who also ran a bet on the number of children the Duchess of Cambridge was pregnant with.
However, PaddyPower is not the only brand to jump on the news: Morrisons today tweeted ‘We know where all the beef in our own frozen burgers comes from as we make them all in our own factories and the beef used is 100% British’.
Paddy Power said: “Talk about product innovation; not only can you back horses with Paddy Power but now you can also eat them. This is something our punters can really sink their teeth into.”
SRC: The Drum