Wednesday, December 19, 2012

PEMCO Insurance Takes a Sasquatch Poll

Info graphic from a previous Bigfoot poll
"People might wonder, 'Why is an insurance company even bothering with something so silly?'" --PEMCO spokesperson Jon Osterberg.


We don't think it is silly. Earlier this year Angus/Reid did a public opinion pole that suggested Americans More Likely to Believe in Bigfoot than Canadians. We learned the which genders, political pursuasions and countries believed in Bigfoot more. This new poll only asks residents within the NW area.
SOURCE PEMCO Insurance


SEATTLE, Dec. 19, 2012 /PRNewswire/ -- Whether you're a skeptic or a believer, there's no denying that the Northwest is home to folklore that preserves the possibility of 8-foot bipedal creatures roaming our Western forests. According to the PEMCO Insurance Northwest Poll, many residents believe that Sasquatch is more than just a myth – one in three people in Washington and the Portland, Ore., area believe it's possible the hairy hominids exist.


Seattle-based PEMCO Insurance surveyed Northwest residents about one of their region's most prolific mysteries and found 33 percent believe it's possible Sasquatch exists, and about one in 10 say they've actually seen one or know someone who has.


Portland-area residents are less convinced, though, than their Washington counterparts. More than half of Portlanders – 55 percent – doubt that the creature exists and 85 percent are certain they've never seen one themselves. Still, more than a quarter of those polled in Portland – 28 percent – embrace the possibility that Sasquatch is out there.


To the north, Washington residents continue to believe. PEMCO first asked them about Sasquatch in 2009, and more than one-third maintain their view that Sasquatch is real, while less than half think otherwise.


"People might wonder, 'Why is an insurance company even bothering with something so silly?' Is PEMCO pondering Sasquatch-protection coverage? No. Does it matter to our business if they exist? No. Is it a fun and whimsical topic for a survey? Absolutely! Especially here in the quirky Northwest where Sasquatch is part of our culture," said PEMCO spokesperson Jon Osterberg.


When it comes to Sasquatch encounters, 14 percent of Washingtonians said they or someone they know has seen one, while just 9 percent of Portlanders count themselves as eyewitnesses.


Interestingly, younger people in Washington are more inclined to say they've seen a living Sasquatch – 22 percent of Sasquatch spotters are under 35 in Washington. In Portland, 12 percent of those under 35 have seen a Sasquatch or know somebody who has.


"As a local company, we like to celebrate Northwest folklore. Customers tell us they love our 'Desperately Seeking Sasquatch' Northwest Profile, and now we know there are a few neighbors out there who relate to him," said Osterberg.


To learn more about the PEMCO Insurance Northwest Poll and to view a summary of the results, visit www.pemco.com/poll, where the public is invited to participate in an informal version of the poll and see how their own responses compare with those collected by FBK Research of Seattle in April 2012.


About the PEMCO Insurance Northwest Poll
PEMCO Insurance commissioned this independent survey that asked Washington and Oregon drivers several questions about driving habits and attitudes toward current Northwest issues. The sample size, 629 respondents in Washington and 400 respondents in the Portland, Ore., metro area, yields an accuracy of +/- 4.0 percent and +/- 5.0 percent respectively at the 95 percent confidence level. In other words, if this study were conducted 100 times, in 95 instances the data will not vary by more than the associated error range.


About PEMCO Insurance
PEMCO Insurance, established in 1949, is a Seattle-based provider of auto, home, boat and umbrella insurance to Northwest residents. PEMCO Insurance is sold by community agents throughout the region and through PEMCO offices. For more information, visit www.pemco.com.


CONTACTS:

Jon Osterberg 
PEMCO Insurance
206.628.4019
Jon.osterberg@pemco.com

Kristi Clough
Firmani + Associates Inc.
206.443.9357
Kristi@firmani.com

©2012 PR Newswire. All Rights Reserved.
Take the poll your self and see how your answers match up. Take the Bigfoot Poll

Want to read the the extensive pole we brought to you earlier this year? Read Americans More Likely to Believe in Bigfoot than Canadians with all our pretty custom infographics.

11 comments:

  1. Saying "it's possible Sasquatch exists" is not saying you BELIEVE it exists. In fact, any skeptic has to admit at least a small possibility that there is in fact such a creature. What we really want to know is how many DEFINITELY believe in Bigfoot, or even better, how many KNOW that Bigfoot exists by direct personal experience of an undeniable nature.

    An excerpt for analysis: "Portland-area residents are less convinced, though, than their Washington counterparts. More than half of Portlanders – 55 percent – doubt that the creature exists and 85 percent are certain they've never seen one themselves. Still, more than a quarter of those polled in Portland – 28 percent – embrace the possibility that Sasquatch is out there."

    In other words, the one who are CERTAIN in themselves that Bigfoot exists is probably much lower than the 28 percent who at least concede the possibility. Hence, Igor Burtsev was dead wrong when he said a third of Americans believe in Bigfoot. Saying 33% BELIEVE is an exaggeration of the actual facts. And of course, survey results will vary based upon location and people asked. If only 33% believe in the possibility in the heart of the Bigfoot sightings range, what would that number be in somewhere like Kansas?

    Likewise, "one in 10 say they've actually seen one or know someone who has" does not mean 10% of people have actually seen them.

    This is how statistics may "lie" or deceive.

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  8. Don't believe in Sasquatch, just another myth like lock ness monster.

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