Thursday, August 23, 2012

Snackin' With Sasquatch: Sasquatch Not a Morning Person

Sasquatch mimicking his co-workers, drinkin' hot coffee at the office
We were fortunate enough to get this new batch of videos from the creative team behind Jack Link's Sasquatch. They are very generous to Bigfoot Lunch Club, as they should be, we've been bragging on them since 2008 (See our post appropriately titled Messin' W/ Sasquatch).

As a guy who used to be in the ad business myself, I appreciate the campaign on many levels. It's a tough needle to thread to capitalize on a successful campaign and make the the switch to grab an even larger audience while keeping it fresh. That's exactly what the new "Snackin with Sasquatch" campaign does though. They manage the exact same spirit and comedy with a slight twist towards the audience. Below you can read a brief description of each ad and then watch the ad itself. Oh don't forget, there's a healthy side to Jerky so Start Snackin' <-- They didn't pay me to say that, I'm just a good sport.

Sasquatch: possibly not a morning person.
In a new spot from Carmichael Lynch, Jack Link’s brand mascot, Sasquatch, is thrown into a typical routine at the office: the cup o’ morning Joe. Sasquatch, who’s used to quenching his thirst by gulping from babbling brooks (as opposed to scalding-hot liquids,) gets a bit of a harsh wake-up call. Now if he can just save his fellow co-workers from experiencing the same fate…
“Coffee Break” is one of nine commercials in Jack Link’s newest campaign “Snackin’ with Sasquatch.” The 15-second Rocky Morton-directed spots take Sasquatch out of the woods and place him into domesticated situations. Two additional spots also aired this week.

“Camouflage” demonstrates the three rules of basic gym etiquette: 1) always towel-off the machine 2) put the weights back where you found them 3) and always have a spotter. (Well, okay, one out of three.)

And finally, “Poker” shows us what happens when you forget the single, most-important card game strategy: always let the Sasquatch win.



Credits:
Agency: Carmichael Lynch
Chief Creative Officer: Dave Damman
Associate Creative Director/Art Director: Brad Harrison
Senior Copywriters: Tim Blevins and William Bloomfield

Director of Integrated Production: Joe Grundhoefer
Executive Content Producer: Freddie Richards
Account Executive(s): Sofya Guterman
Account Director: Holly Wheeler

Production Company: MJZ
Director: Rocky Morton
Senior Executive Producer: Scott Howard
Producer: Donald Taylor        
Director of Photography: Mattias Rudh
Editing House: HutchCo Technologies
Editor: Jim Hutchins
Asst. Editor: Joaquin Machado
Executive Producer: Jane Hutchins

Post Production/Special Effects: Rabbit Content
Creative Director: Nick Losq
Executive Producer: Joby Barnhart
Producer: Lloyd Dsouza

Music House: Black Iris
Sound Designer: Francois Blaignan and Joel Waters
Audio Mix: Lime Studios
Mixer: Joel Waters

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