Wednesday, July 18, 2012

Jack Links Sasquatch Joins Book Club to Appeal to Women

Screen shot of Jack Links new Spot appealing to women
We are back from vacation and found this in our in-box! A new Jack Link's Jerky campaign that targets women. Instead of people "Messin with Sasquatch," Sasquatch finds his way into otherwise domesticated situations, where his tendency to do things on his own terms wreaks more havoc than ever.

According to Carmichael Lynch, the ad agency responsible for the new campaign:
Nearly half of all jerky eaters are female. So how do you target this growing consumer segment? The obvious answer, of course: bring Sasquatch to the ladies. For the first time Jack Link's brand mascot Sasquatch finds himself solely in the company of women. And what better scenario than your average weekday book club. In a new spot from Carmichael Lynch, we say goodbye to crudités and make way for a new finger food, Jack Link's Turkey Jerky. The move from cucumber sandwiches to jerky brings Sasquatch out of the forest and into the well-appointed sitting room. Though as we discover, it may be the perfect snack for an afternoon soiree, but Sasquatch might be better left in the woods.

"Book Club" is one of nine commercials from Jack Link's newest campaign "Snackin' with Sasquatch." The 15-second Rocky Morton-helmed spots maintain all the irreverence that fans of the Effie-winning “Messin’ with Sasquatch” campaign love.
Carmichael Lynch has elevated the brand of Sasquatch and Jerky simultaneously. Thank you Carmichael Lynch for creating a lasting bond between brands and people.Watch the commercials for the new "Snackin' with Sasquatch" campaign Below:






Agency: Carmichael Lynch
Chief Creative Officer: Dave Damman
Associate Creative Director/Art Director: Brad Harrison
Senior Copywriters: Tim Blevins and William Bloomfield

Director of Integrated Production: Joe Grundhoefer
Senior Content Producer: Freddie Richards
Account Executive(s): Sofya Guterman
Account Director: Holly Wheeler

Production Company: MJZ
Director: Rocky Morton
Senior Executive Producer: Scott Howard
Producer: Donald Taylor          
Director of Photography: Mattias Rudh
Editing House: HutchCo Technologies
Editor: Jim Hutchins
Asst. Editor: Joaquin Machado
Executive Producer: Jane Hutchins

Post Production/Special Effects: Rabbit Content
Creative Director: Nick Losq
Executive Producer: Joby Barnhart
Producer: Lloyd Dsouza

Music House: Black Iris
Sound Designer: Francois Blaignan and Joel Waters
Audio Mix: Lime Studios
Mixer: Joel Waters

Click the following link to see our entire coverage of the Jack Links Sasquatch

1 comment:

  1. Good way in telling to the public that their product could cater anyone, they've clearly shown here that their target consumer is everyone who can hear, see and eat could have their product. I think advertising agencies in New York should also start pulling out some ad ideas just like this one to attract more possible clients. Making their intention clear and easy to understand.


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