Tuesday, July 15, 2014

Boy Scouts are Now Officially Messin' with Sasquasatch

Jack Links Beef Jerky Joins Boy Scouts as Official Protien 
“From their high-quality products that are perfect for those who are out enjoying the Scouting experience to their expertise with fundraising programs, Jack Link’s and the Boy Scouts of America are a good fit...”--John Stewart, the BSA’s director of corporate engagement. 

The alternate title to this post was, "Sasquatch is the official protein for Boy Scouts,"  but discretion got the better of me. In the new video promoting Jack Link's as the official protein of the Boy Scouts. Our familiar friend makes a cameo at the very end, looking more like a sports team's mascot, versus the terrifyingly funny Sasquatch we are used to in the Messin' with Sasquatch campaigns we are used to. I guess the Boy Scouts needed a warmer cuddlier version, which I'm fine with. The design is great and still resembles the Jack Link's Sasquatch we love.

Watch the videos followed by the official Boy Scouts of America press release below.

The Boy Scouts of America and Jack Link’s® have teamed up on a multiyear partnership that will make Jack Link’s “The Official Protein Snack of the Boy Scouts of America” and the organization’s four national high-adventure bases.

The agreement will put many of Jack Link’s popular beef, pork, and turkey jerky products onto the shelves of BSA retail facilities and into the hands of the thousands of youth and adult members who sign up each year for adrenaline-pumping adventures at its national high-adventure bases in Florida, Minnesota, New Mexico, and West Virginia.

On the local level, where BSA councils manage their own fundraising campaigns and host more than a million boys and girls at long-term Scout camps around the country each year, Jack Link’s will be designated as a Preferred Service Provider.

“From their high-quality products that are perfect for those who are out enjoying the Scouting experience to their expertise with fundraising programs, Jack Link’s and the Boy Scouts of America are a good fit,” said John Stewart, the BSA’s director of corporate engagement. “We are constantly looking for ways to create authentic, relevant opportunities for brands to speak to America’s youth, families, and communities. This is a great representation of that effort.”

To help spread awareness of the partnership, the two organizations have already produced several “Scoutin’ With Sasquatch” videos—inspired by Jack Link’s iconic “Messin’ With Sasquatch” advertising campaign—that show the mythical creature enjoying a number of Scouting activities such as hiking, camping, and even zip-lining.

About the Boy Scouts of America

The Boy Scouts of America provides the nation’s foremost youth program of character development and values-based leadership training, which helps young people be “Prepared. For Life.®” The Scouting organization is composed of 2.6 million youth members between the ages of 7 and 21 and more than a million volunteers in local councils throughout the United States and its territories. For more information on the Boy Scouts of America, please visit www.scouting.org.

About JACK LINK’S BEEF JERKY – Feed Your Wild Side™

Headquartered in Minong, Wisconsin, Jack Link’s is the leader in the meat snack category and the fastest-growing meat snack manufacturer worldwide. The Jack Link’s brand represents a heritage of quality and consumer trust. Well known for its iconic Messin’ With Sasquatch™ advertising campaign, Jack Link’s offers more than 100 premium meat snack products at retail outlets in more than 40 countries. Check out JackLinks.com for more information on the brand.


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